"„Who supplies "“a search machine for products and services is in the Business ton Business (Business Suchmaschine). The enterprise was created 1932 as independent and industry-spreading reference book for commercial buyers, and offers today in the Internet persons, who buy in the context of their vocational activity or prepare purchase decisions, a free offerer search. "„Who supplies "“is a protected mark, their trademark owner that Hamburg enterprises who supplies GmbH is.

The enterprise: Who supplies GmbH

Germany far does employ the who supplies GmbH of about 200 coworkers. Head office of the enterprise is Hamburg, managing director is Andrew Pylyp and Peter Schulze. Altogether more than 350 coworkers in Germany, Austria, Switzerland, Croatia and Tschechien for the enterprise work.

Since the year 2000 the enterprise belongs to the Swedish Eniro group.

Innovations and milestones

• 1932 - did the first expenditure for book come of "„who supplies "“on the market.

Publisher of the independent and industry-spreading reference book for commercial buyers was the Leipziger fair. The expenditure for book appeared once in the year and until 2000 was presented.

• 1948 - was based "„who supplies "“- Publishing house as consequence of the division of Germany in Hamburg again.
• 1970 - the entire expenditure for book on Filmmaterial, Microfiches so mentioned was stored. Starting from this time the firm data in reduced pictures were investigatable.
• 1986 - the enterprise brought first German data CD Rome on the market. Further on-line data bases were used like for example VTX, in order to make for commercial buyers the registered firm data accessible.
• 1990 - did the west become and east expenditures of "„who supply which in the course of the German "“in Hamburg again united.
• 1995 - goes "„who supplies "“as the first German Businessverzeichnis in Internet. Under www.wlw.de users can look for on-line for manufacturers, suppliers and Dienstleistern.
• 1996 - the Internet offer was extended by a market place. Thereby extended functions stood for the advertiser for order like the possibility of direct inquiries over Internet.
• 2000 - became "„who supplies "“a subsidiary of the Swedish company Eniro OFF. Eniro apply as Scandinavia lead offerer of reference book and achievement. "„Who supplies "“the last expenditure for book published.
• 2004 - does the last data CD Rome become of "„who supplies "“publishes.
• 2005 - for the search machine extended search functions are implemented.

The search machine

At present are over 340.000 enterprises from Germany, 65,000 from Austria and 67,000 from Switzerland with information and contact contacts with "„who supplies "“registered. Here it concerns manufacturers, wholesale dealers, dealers or Dienstleister out of all industries.

Who uses "„who supplies "“

"„Who supplies "“one uses by persons, who look vocationally for offerers of products and services. Usually is this Einkaufsentscheider, which is in a purchase process. It concerns persons with completely different positions within an enterprise, for example secretaries, projects manager, professional buyers, technical manager or the management.

Search systematics

The search is ensured by the allocation of the registered companies to certain product and service columns. The user receives with the inquiry of a search word of references to several product columns, with whose assistance he can limit the search punctually. Thus for example with the search word "„screws "“the different kinds of screw, like "„wood screws "“, are listed "„to Metallschrauben "“or "„space travel screws "“- in addition, screws for specific industries, like "„screws for the turbine construction "“or "„screws for the medicine and Zahntechnik "“. Topic-related columns are likewise specified. In the selected column the user receives then the appropriate offerers inclusive contact contacts.

By filters the hits can be differentiated further. So the users can make a selection after "„manufacturer "“, "„wholesale dealers "“, "„dealers "“or "„Dienstleister "“or limit the hits geographically. Besides also only enterprises with certifying can be indicated.

In a separate enterprise department over 42.000 the product and service columns are worked on and linked with that approximately 360,000 search words. Thus the searching system leads also with not accurate search words to the suitable firm entries. At the same time examines and qualifies "„who supplies "“once a year all information of the listed enterprises. Thus the user receives always current information and none "„to address corpses "“.

The contact contacts are qualified assistance of a multi-level quality assurance concept consisting of a plausibility check, a system automatic system as well as a manual data validation. A purposeful manipulation of the offerers by index Spamming or alphabet-cheat (i.e. the entry of many "„A "“s or "„1 "“EN) is not possible thereby.

With "„who supplies "“the entry placement depends alphabetically on the initial letters of the registered enterprises. Advertising customers receive a placement depending upon booked package.

Financing

The use as well as the standard entry are with "„who supply "“free of charge. "„Who supplies "“a platform finances itself for on-line advertisement in the Business ton Business over paid search machine entries over incomes from advertising and offers to offerers of products and services. Paid search machine entries are an instrument in search machine marketing, in order to platzieren advertisement exactly in the place, where potenzielle customers search. Differently than with the Keyword advertising the general search machines according to an auction model the paid search machine entries function with "„who supply "“over column entries with a firm annual fee.

See also

• Web listing

Literature

• Management compass Business Suchmaschinen. F.A.Z. - Institut for management, market and medium information GmbH 2005
• Lukas Stuber: Search machine marketing. Orell 2004
• Michael Search machines in the Internet - methods, Ranking, Websites. Springer 2005
• Carsten Welp and Marcel Machill (Hrsg.): Signpost/guide in the net. Bertelsmann donation 2003

Related links

• The Business Suchmaschine "„who supplies "“in Germany
• Further "„who supplies "“- Search machines and Business Suchmaschinen world-wide

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