Enterprises, which would like to have assigned a high position with search machines with the listing of the search results, have to buy the possibility a position of the listing related to the retrieval query. Sponsor on the left of with many search machines however separately also as such are marked. Craze a user after a certain term, the bought positions are thus marked, as left with Google for example by the additive "Sponsored", or on the German Google side as "announcement".
See also: Search Engine marketing, Natural listing
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