The term search word density - designates also as Keyword density (from English keyword density) - originates from the search machine optimization and describes the relationship of the number of occurrences of a search word to the sum of all words of the text of a web page, expressed in per cent.
The evaluation of a web page for a search word entered with a retrieval query is made by the Ranking algorithm so mentioned of a search machine. A multiplicity of factors is considered, among which also the search word density can rank.
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