Search machine optimization (SEO for (English) Search Engine optimization) are methods, which serve to let web pages appear with search words concerned in the result pages of search machines on higher places.

Search machine optimization designates also the activity of companies and advisors, which offer, to optimize web pages for search machines and for cross-linking the Internet operational readiness level by linking in the Web provide. Generic term are apart from other Internet marketing, on-line marketing and Web graduation.

Work way

Search machine optimization considers the proceeding, for which Webcrawler of different search machines look for the web pages, whose contents read and process, and according to which criteria web pages are evaluated and search results are arranged and sorted (Ranking). The function of the sort algorithms is kept secret by the operators of the search machines and changed frequently, in order to make more difficult and to the user with only really relevant results supply abuse. On it must be closed therefore by the analysis of the search results. Visiting and reading contents of web pages in follow against it admitted standards the Web, whose observance represents the first and substantial step of an optimization with the production of web pages.

Methods, which do not bring relevant web pages on front places of the result pages of search machines, are called search machine Spamming, they offend against rules, which set up search machines to the protection from manipulations of their search results. Ethicalally perfect search machine optimization avoids Spamming.

The first step is the selection of the most important search words. For this one can itself freely available data bases, as serves of the Keyword data base or the Metager Web Assoziator.

Traditional search machine optimization

During "„the traditional search machine optimization " a side for or two search words is usually optimized. Often also an extensive side is divided into several single sides, in order to optimize these for different search words. The search words with appropriate contents are combined.

Editorial search machine optimization

During "„the editorial search machine optimization ", English Editorial Search Engine Optimization, is optimized not a side, but developed an holistic editorial concept for a search word. Editorial concepts cover extensive editorial contents and their marketing by means of Internet Public relation as well as the optimization of press releases, which help editorial sides to large publicity and more readers and/or more orders.

If the classical search machine optimization in substantial sets those on measures, on the side which can be optimized took place - OnPage optimization so mentioned -, modern search machine optimization mostly sets the lever with the off PAGE factors in such a way specified. For this count above all left, which refer from outside to the side which can be optimized.

Ethical search machine optimization

Ethical search machine optimization, English White has Search Engine Optimization, done without forbidden practices like the employment of a link farm or automatic forwardings and obeys the directives of the individual search machines. A goal thereby is it, punishments by the search machines to avoid like an exclusion from the index or the Herabstufung in the search result sides.

See also

• Search machine marketing
• PAGE-climb
• Stroke and Authorities
• Link farm
• Sponsored left
• Natural listing
• Anchor text

Literature

• Tare Calishain, Rael thorn celebration: "“Google Hacks 100 Insider cheating & Tools"” O'Reilly, 2003 ISBN 3897213621
• Sebastian Erlhofer: "“Search machine optimization for Web developers"” Galileo-press, 2006 ISBN 3-89842-785-4
• Thomas's emperor: "“Efficient search machine marketing"” Business Village, 2004 ISBN 3-934424-80-5
• Lukas Stuber: "“Search machine marketing Direct marketing in the Internet"” Orell 2004, ISBN 3-2800-5102-9

Related links

• Google guidelines
• MSN guidelines
• Yahoo! Guidelines

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