Category Archives: Marketing

High-End Giveaways on a Budget – Silver Plastic Promotional Pen

Posted by on November 9, 2011 at 12:22 pm.

If you are working on a tight or fixed budget and you want to promote your business or company, one of the items that you should consider using is the silver plastic promotional pen. A silver plastic promotional pen will add style and elegance to your promotional campaign while at the same time giving you the ability to promote with a high-end giveaway gift item on a budget. A silver plastic promotional pen is an executive pen that you can use to promote with because of its quality, design and because it is a promotional item with durability.

Any marketing manager or brand manager will tell you that a very integral part of a promotional campaign is getting the best value the expenditure you have set aside for this purpose. It is for this reason that many companies prefer to use silver plastic promotional pens because of the versatility that these pens as far as the budget is concerned. While there is quite a range of price that plastic pen are attract, they are cheaper as compared to other type of pens and yet they still offer companies longevity of use and are considered as pens that can serve at the high-end side and can be used as giveaway gifts on a budget.
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Do You Think Like Your Customer?

Posted by on November 9, 2011 at 12:21 pm.

I was listening to a marketing webinar as I sipped my first cup of coffee yesterday morning. The topic was on social networking and how to use it to promote product launches, events or company successes.

I logged out because I couldn’t take it anymore. And I didn’t want to start a public argument with the presenter. Especially since I have less patience before my 2nd cup. So I just exited stage left.

Why?

Because social networking is a powerful marketing tool. Just like PR, Webinars, seminars and all the other arrows we have in our marketing quiver. But it can’t be approached with the same chest-thumping marketing we’ve grown accustomed to using.

No marketing tool is effective if you can’t talk and think like your customers. Social networking is even less effective – and potentially more damaging – when you don’t communicate. Creating a large social web can hurt your business more than help it if you can’t speak to your customers and prospects in their own language – and about things that are important to them. Social webs and media give you the chance to reach more people – and turn them away even more quickly with the wrong messages. To be effect in social networking, you have to be honest, open and most importantly, speak the language of your customers. If you don’t, they’ll move on – just like I did with that webinar. Get the whole story »

Manageable, Mobile and Affordable Portable Displays

Posted by on November 9, 2011 at 12:20 pm.

The most versatile of the trade show booth family, portable displays can be an affordable and utterly mobile solution to any marketing agenda. These displays can also be just as outstanding and eye-catching as the next booth option, but their value often supersedes that of less mobile and manageable choices. So what is it about portable exhibits that have company owners making immediate purchases?

Benefits Of Purchasing Portable Exhibits

There are many benefits to purchasing portable exhibits from professional booth designers. The first and most obvious benefit is having a stand that is convenient, easy to handle and easy to carry. These transportable units can also be much easier to piece together, should a company choose to take on the responsibility and management of set-up and takedown. This expedited process can save time and money immediately and in the long run.
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