Cloaking is a technology for search machine optimization, with which another side is presented to the Robot of the search machine than the visitor. It serves the indexation and the ranking in search machines for the improvement.

Since search machines read and index excluding text contents, them a text-based, structurally optimized HTML side is delivered. Human visitors, who use a Browser, receive a side, which can contain multimedia contents such as Flash films or videos, their contents for search machines are invisible.

Ideal way is exactly co-ordinated with actual contents of the Multimedia Website the optimized side. The author can about also protect Meta tags and optimization algorithms with this method its against the eyes of the competition.

Behavior of the search machines

Since this method was often abused in the past, around search machines other contents to feign than actually on the Website contained were (Keyword Spamming, Spamdexing), the method of search machine operators are sanctioned. Offences to be discovered to have usually the one durably exclusion from the index to the consequence.

The aggravation of the Cloakings mirror-image the names are made no longer public and so an allocation to the search machine is prevented. In addition several Spider are used, an official as for instance Scooter of AltaVista or Slurp von Inktomi, and unknown, unofficial, who give to recognize each other if necessary even as Browser with the side. So search machine operators can find out whether a simple UserAgent Cloaking is used. Professionally accomplished IP-Cloaking (also IP-Delivery called) took place quite with difficulty however for the search machines to unmask, there the mirror-image those identification on basis from IP addresses, Reverse DNS and Class C networks. A condition for a functional IP-Cloaking are current IP lists Spider.

Further Spider and Browser possess in each case a kind "„Footprint "“, by which one can differentiate both independently of the user agent quite well.

Related links

• The search booklet: Cloaking

Articles in category "Cloaking"

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Related Websites

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