The term Durchklickrate (Danish Krone) or English Click Through rate (CTR) designates a characteristic number within the range Internet marketing, which the portion of the Klicks on an advertising banner in relation to its entire calls represents. If an advertisement is a hundred times indicated and clicked once, the Click Through rate amounts to 1%.

The Click Through rate moves during classical banner advertisement in the World Wide Web without purposeful employment usually within the parts per thousand range - on 1000 announcements sometimes only in or two Klicks come -, with good tuning of advertisement and indicator surrounding field can with the same means of publicity in addition, rates between 1 and 3 per cent be reached. Newer advertising forms, which put over the web page, arrive however pretty often into the two digit per cent range, which can be connected in addition, with "„Fehlklicks "“, thus Klicks, which did not apply for the advertisement or only should remove it.

These conditions must consider in particular offerers of advertising surfaces, which accept advertisement, which by click instead of by announcement one pays.

The Click Through rate is represented frequently as a priority Erfolsmass of a means of publicity. This is however straight with campaigns, which serve less the direct sales of an individual product than rather the mark formation, thus the increase of the admittingness of a mark or a product, an only partial applicable acceptance.

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• Click-Through Rate (CTR) - definition, information, sites, articles.
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