BigChampagne is American Marktforschungsinstitut. This enterprise developed user DATA the Tool BCDash, in order to be able to pursue with its assistance music and video data for improved marketing purposes in the Internet. This software permits a collecting of information about the range of the exchanged film, music data and retrieval queries. BigChampagne specialized various exchange stock exchanges in to observe from as for instance Kazaa or eMule. Information about the exchange stock exchange user is not to be collected. The different exchange stock exchanges are tapped by the enterprise and with the help of the IP addresses of the exchange stock exchange users the kind of the data, which determines volume of data and the region. By the information collected with the help of this Marktforschungstool interesseierte enterprises can reconstruct on-line use of music and film data. On basis of these data can be e.g. made a statistics of certain artist, in order to prepare a better Marketingstrategie. BigChampagne shows, how the popularity of the exchange stock exchanges can be used also for the music and film industry favourably.

The determination over the spreading of music and film data is connected with a large expenditure of time. BCDash seizes individual statistics of iTunes, Yahoo Music, AOL and Wal Mart in only one statistics together, in order to set up due to an estimation the number of individual illegaly common film and/or music data and to generate from it one "„hit list "“. BigChampagne sells these information at the music and film industry. With the won data to an improved placing and marketing of their products are help to enterprises, because collecting the data takes place among other things separately for different regions. These information can lead to an improved marketing strategy, because e.g. in the regions concerned into local Radiosender popular artists will force better to position or by advertisement a rise of sales sales can.

See also

Kulturflatrate

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http://www.bigchampagne.com/

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