By the term banner exchange one understands the mutual exchange of advertising banners on web pages. On the web page a banner of the other web page is represented and turned around. The banners are linked with that different Website in each case. Often the mutually linked Websites concerns the same or a similar topic, that must however be. The linking finds often also for social reasons instead of (e.g. friendship of the Web masters). The operators of the Websites promise themselves of it to achieve a mutual visitor exchange about which finally both sides profit.

Between two Websites is easy a banner exchange to manage. For several or many Websites, which would like to accomplish among themselves a banner exchange, it is however meaningful to regulate the banner exchange central since the number of "“agreements"” would grow between the Websites otherwise squarely (with 6 Websites there are already 15, with 10 Websites already 45 agreements). For this the use of a banner exchange system offers itself. To the Websites to URL of the banner exchange system for the banner picture is then only referred, as well as URL for the banner goal. The banners are usually represented in rotation, i.e. all Websites involved is applied evenly on the other Websites by means of a banner. In order to create a fair reconciliation between strongly frequented and less strongly frequented Websites, the banner exchange systems use usually a point account, with which for each represented banner on a Website the Website is applied once on another Website. Usually the banner exchange system operator reserves itself a small part of the insertions. The factor, usually as relationship indicated, is often called reason. Reason of 9:10 means for example that a banner exchange express taker for 10 foreign insertions on the own Website 9 insertions of its own banner on other Websites receives.

Banner exchange systems

Banner exchange systems are usually free services in the Internet, which make a simple, central banner exchange possible. The participant announces itself at the system and deposits one or more banners, as well as the associated goal URLs, to which when clicking the banners is to be referred. For his own Website the participant receives a HTML chip placed from the banner exchange system to the order, which he inserts in the desired place. Visited someone the Website of the participant (and/or the web page, on which the HTML chip is deposited), by the banner exchange system a selected banner is presented to the visitor.

The realizations of the banner exchange systems are very various. For example sometimes the HTML chips contain Javascript or ActiveX code or Browser specific Hacks, in order to represent banners. Depending upon conversion those are executable banner exchange system on all or only on some Browsern. There is however also banner exchange system, which get along without such slights-of-hand and are usable on each Browser.

Articles in category "Banner exchange"

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