Product packaging plays a big role in prodding customers to purchase the product. Fifty percent of a consumer’s shopping decision is influenced by the packaging of the product. This is why labels and packaging of a variety of colors, design, logos and images are seen on store shelves everywhere. A bright-colored bag of chips is more interesting than a dull-looking one.
Many factors must be considered in packaging and labeling a product. One of this is shelf visibility–how the product will best be seen and stand out. The product should stand out among the rest, and should also be easily recognizable. Its design should be unique, but not too unique because it might intimidate consumers, and it should fit what the product is all about.
Another factor to consider is added value. The packaging should not only be attractive, but it should also provide more worth to the product. One good example is a product that is packaged in a re-usable container; consumers will most likely be attracted to the fact that they can both enjoy the product and its package.
A re-usable container not only adds value to a product; it also complies with another factor in packaging—environmental considerations. Going green and eco-friendly now has become mainstream as well as a mandate of a number of government agencies and organizations. The lesser plastic and extra wrappers there are in packages and labels, the better.
The label of the product is also a crucial in product packaging. Packaging should have labels that capture the fancy of consumers but are easy to read. Too many colors that don’t even match, font sizes that are too small or too large, too many texts—these are not very good ideas for a product label. A good label is one that is striking yet readable.
Cost is an important factor in product packaging too. Consumers wouldn’t want to pay a high price for a poorly-packaged product, but they don’t want to spend too much just for overly-sophisticated packaging as well. The packaging and labels of a product should balance all these factors, making sure that the consumers get what they deserve.