Criticism

It was accused in the courseness the advertising offerers that they spy the Surfgewohnheiten of the users. For this purpose e.g. the Adserveranbieter DoubleClick a long-term Cookie on the computer of the user stored, by which this was clearly identifiable. Against this procedure in the USA a complaint was submitted, whereupon DoubleClick had to reduce the life span of the Cookies mentioned. Also different advertising offerers are criticized by data-security commissioners, since hardly control of the information flow or the applied evaluations exists - particularly if the advertising offerers are not in Germany!

The methods for the production of consumer data in the Internet by espionage software (Spyware) were substantially expanded (DATA Mining). It is tried to change Browserstartseiten (Browserhijacking), to install Werbetrojaner on the PC (Adware), with Tracking pixels and - Cookies the attendance process on Websiten to pursue. The advertising forms are very differently pronounced, from the small static banner to the wildly zappelnden and flashing, all covering Flash Layer.

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