Amazon.de is a German subsidiary of amazon.com, an Internet distributing house, which sells books, CDs, DVDs, books in English language, music, video, electronics and photo, software, computer and video games, kitchen and household, play goods and magazines. In addition it lends to DVDs. Over the integrated sales platform z-Shops can offer also private people or other companies new and used products.

According to own data is Amazon of the offerers with the world-wide largest selection as well as Internet market leaders for books, CDs and videos.

Onomastik and discussion

The English company name refers to the South American river Amazon - the reference to and the water-richest river of the earth branched out strongly should the supremacy desired, with the help of many partners, in the Internet trade sense-figurative - and [] is expressed; however in the advertisement for the German subsidiary the eingedeutsche discussion [] is publicised.

History

The principal firm (thus the US-American nut/mother company amazon.com) was created 1994 by Jeff Bezos and went in July 1995 on-line. With assumption of the company Telebook Inc. (Owner of the German ABC book service GmbH, the German Internet dispatch bookseller and on-line pioneer leading at that time) Amazon transferred the sales in October 1998 to Germany by the German daughter amazon.de. Seat of the German firm center is Munich, the distribution camp is in bath Hersfeld and the customer service resides in Regensburg. Likewise 1998 took place the assumption of Bookpages Limited and the film data base Internet Movie DATA cousin. Given in March 2006 the establishment of a dispatch camp in Leipzig admits, with which approx. 300 jobs are to develop.

The development department of the Amazon.de Website in Munich was closed in the middle of 2004 and a majority of the coworkers to dismiss. Country-specific adjustments are made now by the British daughter Amazon.co.uk from Slough or directly by Amazon.com from Seattle.

Amazon left itself the procedure of the order with only one clicks (US patent # 5.960.411), on the Cookie technology be based, into which the USA patent. The company sued different enterprises successfully in the USA, on whose web pages likewise products with only one click be ordered could, although Cookies were for their part originally developed by the company Netscape and it with the One Click technology according to common opinion a trivial patent in such a way specified concern. In Germany such patenting is not possible.

Feature

Over a partner program, on which Amazon in the USA likewise the patent law possesses, which was however never exercised, can for operator of a web page left to Amazon set, which are backactionable, and receives with purchase a commission. By this massive left this company appears with different search words in the results of the search machines far in front, it becomes well-known and more attractively for the user as a trade partner - a strengthening process. In addition ones to the partner program Amazon offers the access to its product data base to 2002 since summer over a Web service.

Apart from the classical book sales Amazon offers for some time also auctions and the sales of used or new goods privately or commercially over Amazon. These offers are listed as alternatives to the "“official"” Amazon product (Amazon Marketplace).

Besides there are further aids for offerers of articles. Amazon Advantage offers enterprises and natural persons the possibility of offering their products over the Amazon product catalog. The dispatch takes place via the Amazon logistics GmbH on that and (on demand). Contrary to Amazon Marketplace (where the salesman organizes the dispatch and logistics) buys Amazon of the offerer the articles and stores these in the logistics center. The articles are led in "„the normal "“Amazon catalog, i.e. not across the other available platforms such as Shops, auctions or the Marketplace. Also the DVD rental business is possible.

This offer addresses itself obviously more to success-promising projects and/or experienced offerers, since Amazon reserves itself comparatively strict right. The selling prices cannot be specified for example by the offerer, badly selling articles can from the data base be removed at any time. The dealer selling price (HAP) can be placed Amazon in calculation, to these however not against the customers is only passed on. Sold articles cannot be sent back unfreely to the offerer.

Further the articles must automationable, i.e. completely packs and with EAN (CDs) or ISBN (books) to be equipped and monthly a calculation at Amazon over the sold articles be issued. Whether this is worthwhile itself for smaller publishers/offerers, is questionable.

Since 2005 Amazon offers also a DVD rental business.

Since 2 November 2005 the beta version new Internet services of the Amazon Mechanical Turk is de-energised. It is a market place for simple work over Internet.

On the American Amazon side one can furnish assistance of the Amazon Honor system donation sides, on which directly by the sideown purchase completion can be paid. Amazon keeps transaction fees per payment. It is planned to offer this service in further countries.

Technology

Amazon uses an architecture which is based on Perl and Mason.

World-wide spreading

Amazon is represented in the following countries:

• The USA: http://www.amazon.com/
• Germany: http://www.amazon.de/
• Austria: http://www.amazon.at/
• Switzerland: http://www.amazon.ch/
• France: http://www.amazon.fr/
• United kingdom: http://www.amazon.co.uk/
• Japan: http://www.amazon.co.jp/
• Canada: http://www.amazon.ca/
• People's Republic of China: http://www.joyo.com/

Amazon operates numerous further Websites apart from the main business as for example the search machines A9.com, Alexa Internet and the film data base IMDb.

Literature

• Thomas Brochhagen, Ulrich Wimmeroth: The large book. Successfully make money with Amazon. DATA Becker 2003, ISBN 3-81582-526-1
• Robert Spector: amazon.com. GET Big nearly. Jeff Bezos and the revolution in the trade. German publishing house 2000, ISBN 3-421-05425-8

Related links

• Short description of the function of Amazon
• 10 success factors in the e-Business explains on the basis Amazon

Articles in category "Amazon.de"

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