Alexa Internet is a search machine in the WWW. It is a subsidiary company of Amazon.com.
Initially Alexa was only a Toolbar for the Microsoft Internet Explorer. Later functionalities of the Toolbar with the one search machine were summarized. The focus lies, the quality to evaluate the Traffic and on the left of of a certain Website. Today this Toolbar is mainly in the English-language culture area strongly common.
Alexa evaluates Websites according to the kind of its selection in the sense whether these are selected directly or over similar sides. Here Alexa does not function as search machine in the closer sense. Alexa designates here rather a data base, which lists sides, which have a relationship with the up-to-date visited Site, thus is thematically similar. In addition Alexa evaluates also the data of the open directory Projects.
With the Alexa climb the determined numbers of visitors evaluated and in this way the 100,000 usually-visited Domains determined. Like that for example the Domain Wikipedia.org is specified since February 2006 in the Top 20.
A disadvantage from Alexa is however that only the information flows into the evaluation of the Websites, which are collected by users of the Toolbar. The force of expression of these evaluations might be only marginal, in particular there the Toolbar not in all linguistic areas is equally common. It concerns thus a not representative sample.
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