Ad Impressions (or Views) in the marketing jargon particular of calls of means of publicity on a Ad server are called.

The number of the calls of individual means of publicity is usually logged with AdServern. On the one hand - became and above all - the account is computed by on-line advertisement in many cases after thousand-contact price. On the other hand the number of the Ad Impressions is an important indicator, over which in connection with further power ratings (Klicks and clicking rate, Leads, Sales and Orders) Conversion conditions can be determined later, in order the efficiency of individual means of publicity and medium channels to judge and if necessary to optimize be able.

Often is however also desirable for the recruit-rubbing to let deliver means of publicity with low Conversion rates. That is above all the case if a high Branding effect is to be obtained, and the remuneration of the advertising channels on basis of Klicks, Leads, Sales or Orders takes place.

Articles in category "Ad Impression"

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• AA
  Ad impression. Similar in concept to a Page and ad impressions and reach , describes one viewing of an advert by a single member of its audience. ...


• Advanced Online Advertising
  For now, ad impressions are still the largest source of income for highly trafficked websites. If a website can generate 10 million impressions per day, ...


• Define impression - a definition from Whatis.com
  In Web advertising, the term impression is sometimes used as a synonym for view , as in ad view . Online publishers offer and their customers buy ...


• Google AdSense - Glossary
  A page impression is counted each time an ad unit is displayed on a publisher's site. Page impressions are used when calculating reports for AdSense ...


• IAB Unveils Ad Impression Guidelines
  <B>UPDATE:</B> The Interactive Advertising Bureau's standards include both server- and client-initiated impression counting.


• Impression - definition, information, sites, articles.
  Why Can't Johnny Count Ad Impressions ClickZ (September 16, 2002). Why We Can't Kill the Impression Just Yet ClickZ (November 29, 2001) ...